9.08.2016

Enjoy Luxury With Fendi Eau De Parfum

By Nancy Brown


If you want to feel like a million dollars, it helps to wear something luxurious by a designer label. It doesn't have to be an entire designer outfit, though. Even just one small item, such as a Fendi eau de parfum, will add a little glamour to your life.

The brand originated in Rome back in 1918, with Adele Casagrand's decision to start her own business selling leather and fur goods. Seven years later she married Edoardo Fendi and changed the name of her shop. Their daughters continued building the family business and in the mid-Sixties, they brought a young fashion genius named Karl Lagerfeld on board. Today the design house is known and loved throughout the world.

While they produce a ready-to-wear collection every season, the company's main focus is on stylish accessories. These include shoes, scarves, sunglasses, jewelry and watches. It's for their bags that the company is best known, however. The Baguette design became an instant fashion classic upon its release and has been seen on the arms of celebrities ever since.

In 1985, the company decided to branch into the fragrance market by launching their first perfume. This was simply called Fendi and was a floral eau de parfum with a bit of Oriental warmth. Among the notes you can identify when smelling this complex fragrance are bergamot, rosewood, rose, jasmine, lily of the valley, patchouli, cedarwood, musk and amber. In the years since, the designer brand launched several new scents, including fragrances for men.

While a concentrated perfume is the strongest version of a scent, an eau de parfum is a more affordable option. Also known as an EDP, it contains in the region of fifteen percent of the oils that make up the scent, mixed into alcohol and pure water. This is still a strong formula and is a good investment because you only need to use a little at a time, making the bottle last for a long time.

A less concentrated version of a fragrance is an eau de toilette. This is also called an EDT. With the scented oils comprising about ten percent of its make-up, it's lighter than an EDP. Its fragrance fades more rapidly, though, so a bottle of EDT won't last you as long as an EDP.

Whether you should opt for an EDP or an EDT depends on more than your budget. A light, refreshing EDT is perfect for warmer weather. An EDP can be a bit too heavy for everyday wear, so it's best to reserve it for special occasions, for the evening or for the colder months. To avoid overdoing it, spray the scent into the air and walk through the mist it forms. This will engulf you in a subtle scent that won't be overpowering.

Devotees of Fendi perfumes were devastated when in 2006 all the existing fragrances were discontinued. This was a decision by the company's new owner, LVMH, who instead focused on releasing new fragrance lines. Luckily you can still find bottles of the discontinued fragrances, including the original eau de parfum, at auctions online, at estate sales and even at charity shops.




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