5.11.2015

Fine Art Purchase Thru E-Commerce

By Emily Sigidson


The other day, I found an article from the NY Times. The piece had a really cool topic that discussed the market of luxury goods and the presumed reasons for their delay in taking off in online purchases. It introduced some of the hesitations for the acquisition of fine art via the Internet. After outlining these ideas, it even predicts a shift in this mentality. The reasons presented make perfect sense and really pave the way for what could be a whole new direction for the art world and other fine purchases.

It is not a huge shock that many consumers are reluctant to purchase fine art online. Unlike books and music, this purchase dips deeper into your pocket and proves more of an investment than simple purchase. This is perhaps the leading reason for art's inability to really take off through Internet purchasing.

However, the upcoming generation has shed their parent's ideals on what it means to make this investment. They no longer require an in person observation before they are willing to go through with the purchase.

This young, wealthy generation is packing a new mindset than that of their parents. They have grown up making online purchase and prove less resistant to do so even when it comes to luxury goods. There is a certain security that is felt among them that is not in fact shared with generations before them. This next group of wealth appreciates the ease and efficiency that comes with acquiring goods through a few clicks of the mouse.

Though it may not be tomorrow, it would appear that the fine art industry is now bridging the gap to modern day purchase with young, wealthy investors leading the way!




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